Why Digital Marketing?
Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.
Who should apply?
Students who see themselves as innovators and want a dynamic career encompassing all forms of digital media. People who see great marketing campaigns and still think, “I want to do better.” Students who are captivated by what makes a media campaign go viral, how to create unique social content, and what drives sales through multiple digital platforms will be fascinated with this degree.
A first-to-market program, this degree offers a unique combination of communication, business and marketing, and visual design modules. You will learn to plan comprehensive social strategies including SEO, content marketing, and digital advertising; analyzing sophisticated data, and innovating online solutions to grow real-world businesses. The marketing elements of this course teach advanced communication and technological skills across a variety of business sectors, combining with engaging and specialized classes like Computer Culture, Consumer Behavior and Fundamentals of Family Business.
This degree program is planned to be offered in the 2021-2022 academic year, subject to HEC approval.*
|Program name||Total Number of Credits|
|Bachelor of Business Administration in Digital Marketing & Social Media*||
English Requirements (9 credits)
Arab Heritage Requirements (6 credits)
Mathematics Requirements (6 credits) - Choose two courses
Science Requirements (8 credits) - Choose two courses
Social Science Requirements (9 credits)
Business Core Requirements (39 Credits)
Major Requirements (30 Credits)
Major Electives (9 Credits)- Choose 3 courses:
Professional Elective Options (9 Credits)
Students pursuing a BBA in Digital Marketing and Social Media must complete a minimum of 6 Professional Elective credits. Professional Elective credits may be earned via any courses offered at or above the 200 level.