Bachelor of Business Administration in Digital Marketing & Social Media

ENGL 101 introduces the conventions of academic writing and critical thinking and teaches the writing skills necessary for success in college. Read and respond to a variety of texts from different disciplines and produce academic texts using a range of critical thinking and rhetorical strategies. Learn how to apply APA documentation style to ethically document sources in texts and reference lists. The course is designed to provide guided practice in the multi-step process of academic writing.

Prerequisites: None

ENGL 102 introduces the conventions of research writing and teaches how to produce research papers using critical thinking and analytical skills in response to a variety of academic texts. The course is designed to provide guidance in all steps of the research process including choosing a topic, designing a research methodology, analyzing data, and writing up and presenting results.

Prerequisites: ENGL 101

ENGL 205 is designed to develop the English language skills needed to perform effectively in the current global marketplace. The course builds confidence in communicating orally and in writing in various business contexts, explains essential business vocabulary, and teaches the 21st Century skills essential for success in today’s workplace.

Prerequisites: None

This course develops reading and writing skills in Modern Standard Arabic with active speaking and listening skills in both formal Arabic and various Arabic dialects. Authentic materials from the Arabic media will be used in addition to text-related video and audio materials.

Prerequisites: None

A practical language course which aims at developing the language skills of native speakers of Arabic. This course provides the students with a comprehensive knowledge of the linguistic system. It is intended to help learners reach a superior level of proficiency by expanding vocabulary and providing paragraph-level activities in reading, writing, and speaking; through a selection texts by writers from across the Arab world address literary themes and represent a range of genres, styles, and periods, where each text is followed by exercises that measure understanding and comprehension, vocabulary and language applications, including grammar, morphology, spelling, stylistic applications and composition.

Prerequisites: None

The course covers the Modern History of Bahrain since 1500 till 2002. It contains: Chapter I: Introduction geography. Chapter II: A Short History of Bahrain until the beginning of the sixteenth century. Chapter III: Bahrain between European and regional ambitions. Chapter IV: Utub tribe and the establishment of political entities in the Arabian Gulf. Chapter V of Bahrain and British protection. Chapter VI: Bahrain after independence.

Prerequisites: None

This course covers human rights historical development, major human rights laws, treaties, and conventions. To learn obligations as citizens and residents of Bahrain as well as a member of the international community and to understand Human Rights Enforcement Mechanisms in Bahrain.

Prerequisites: None

This course introduces sets, number systems, fractions, polynomials, rules of algebra and linear equations and inequalities in one variable. It also covers functions and graphs, with a focus on polynomial, exponential and logarithmic functions. Other topics include equations of a straight line, This course introduces numbers and number systems, prime numbers, fractions, order of operations, rules of algebra, linear equations, graphs of straight lines, ratios, rates and proportions, direct and inverse variation, percentages,simple interest rates,areas, and volumes of simple geometric figures. systems of equations, and applications to real life situations.

Pre-requisites: MATH 098 or placement exam.

This course introduces matrix algebra, inequalities and systems of linear inequalities, linear programming, and basics of differential and integral calculus.

Prerequisites: MATH 130

This course is designed to provide students with the core competencies of computing literacy and computational thinking, which are essential skills in the digital information age. The course provides an overview of computer systems—hardware, software and networks. Students will practice using essential computing programs, and will develop computational solutions to basic problems. The course also covers social and ethical issues related to computing.

Prerequisites: None

This course is designed to help students function as independent learners within a university environment. The course teaches students various transferable study skills, including time management, dealing with group projects, test preparation, and critical reading. It also intends to raise students’ understanding of themselves as learners.

Prerequisites: None

ENGL 205 is designed to develop the English language skills needed to perform effectively in the current global marketplace. The course builds confidence in communicating orally and in writing in various business contexts, explains essential business vocabulary, and teaches the 21st Century skills essential for success in today’s workplace.

Prerequisites: None

This course is an introduction to accounting and is required of all business majors. Its primary purpose is to give you an understanding of how and why accounting information is used from an external (financial reporting) and to some extent, internal (managerial reporting) perspective. Although the process of preparing accounting reports will be discussed, it is not the primary focus of this course. Instead, the focus will be on how accounting reports can facilitate decision making for a wide variety of individuals who are interested in and affected by the activities of a business .

Prerequisites: None

This introductory accounting course provides students with the knowledge of managerial accounting and its application in making economic decisions in a business entity. Topics covered will enable students to analyze and interpret both historical and estimated data by management to conduct daily operations, plan future operations and develop overall business strategies. As such, the emphasis will be on the use of accounting information for management purposes. Further developing analytical skills through problem solving and thoughtful participation in class as part of the preparation for a professional career is a major objective of this course.

Prerequisite: ACCT 101

This course introduces the fundamental principles of business organization, ownership, operation, and control.

Prerequisites: None

This course is designed to provide learners with a study of the law governing the business environment, including the study of common law, statutory law and the role of legal institutions in regulating business activities. The course covers the topics of the American legal system, including civil litigation, intentional and unintentional torts, and the law of contracts. The course includes a general discussion of the legal system of Bahrain, in line with the course content.

Prerequisites: Minimum 60 credits

This class is an introduction to economics as it applies to the functioning of markets, businesses and households. Students learn how individuals make decisions about how to use scarce resources efficiently and how these decisions affect markets and the overall economy. Effect of government policies on the functioning of markets is also examined.

Pre-requisites: None

This course introduces the analysis of a market economy. Emphasis will be on the measurement and determinants of aggregate economic performance, including output, income, employment, prices, interest rates, and economic growth. Consideration will be given to the role of the monetary and banking system, the Federal Reserve, government fiscal policy, and the global economy in influencing domestic business cycles, inflation and growth.

Pre-requisites: ECON 101

This course introduces the foundational knowledge in finance so that student can build skills and critically think about financial decisions made on a daily basis. The course begins with basic concepts, focusing on the economic environment (including financial markets, risk, the valuation process, and then shows how specific techniques and decision rules can be used to help maximize the value of the firm.

Prerequisites: ACCT 101

This course explores the basic managerial functions of planning, organizing, leading, motivating, and controlling the contemporary environment.

Pre-requisites: None

This course is an introduction to the basic concepts in management and organizational behavior. The course applies these concepts to the management of people and resources toward the accomplishment of organizational goals. Emphasis is placed on acquainting students with the literature and on understanding the relationship between theory and practice.

Prerequisite: MGMT 101

This course introduces the ethical dimensions of business as related to the various stakeholders inside and outside the organization. Topics include business ethical theory, ethical decision making, typical dilemmas, and corporate social responsibility.

Corequisite: ENGL 205
Prerequisite: MGMT 205

This course provides critical understanding of strategic management and business policies in modern organizations. This course is designed to develop problem-solving and decision-making skills in business situations that involve the organization as a whole and integrate knowledge and skills acquired from all areas of business.

Prerequisites: Minimum 75 credits, MGMT 101

This is an introductory course in marketing. It examines the role of marketing within the organization and in society. Key marketing concepts include consumer needs, market research, pricing and promotion.

Pre-requisites: None

This course provides an overview of management information systems (MIS) and provides practical applications of Excel in the business environment. Course topics include components of MIS, IT infrastructure including hardware and software, networks and MIS security. The course also covers management, social and ethical issues relating to MIS, as well as basics of Excel as an information system.

Pre-requisites: None

This course provides an overview of the role of the computer within the subject of creativity. Course content introduces extensive knowledge about computers, information networks, multimedia environments and issues related to design and innovation processes that involve computers.

Prerequisites: None

Virtually every aspect of media practice has both a legal and an ethical dimension. The law tells us what we must (or must not) do; ethics suggests what we ought (or ought not) to do. The interplay of legal requirement and ethical obligation is what makes this course important. This course explores local, regional, and international laws regarding media production and distribution. In addition, ethical considerations will be discussed especially in the context of fast changing social media platforms.

Prerequisites: BUSN 301

The purpose of this course is to enable students to acquire critical knowledge and understanding of digital marketing analytics and its impact on marketing strategy and planning. Students will be able to critically analyse marketing data and use specialist tools to make informed marketing decisions.

Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits

This course will give you the basic skills of project management with an emphasis on the creative industries (design, media etc.). You will acquire the technical tools to plan, estimate resources and pilot the progress of the project. Additionally, you will get a practical overview of the human aspects of project management.

Prerequisites: MGMT 101, Minimum 70 credits

This course will help students understand how consumer behavior is central to the planning, development and implementation of marketing strategies. In addition to discussing classic consumer behavior concepts such as personality, perception, learning and attitude, this course will shed light on contemporary trends and issues including the role of new media, technological advances, and
recent ethical concerns affecting the marketing industry.

Prerequisites: MRKG 101

This course is designed to provide students with a thorough understanding of how different digital channels (including: social media marketing, search engine optimization (SEO), paid-search, email marketing, website optimization, and mobile marketing, among others) operate, in tandem, as a part of an overarching online marketing strategy. The students will also learn how digital marketing theory and research can be utilized to achieve marketing goals in the online sphere.

Prerequisites: None

The purpose of this course is to familiarize students with the key challenges facing marketing researchers in a modern world. The course will introduce students to the transactional stages of marketing research, including problem definition, research design development, data collection and analysis, and communication of research findings. It will further teach students to apply research findings to current marketing challenges.

Prerequisites: Minimum 70 credits, MATH 115

The purpose of this course is to familiarize students with the process of developing and implementing a marketing strategy in a digital world. The course focuses on competitive positioning at the heart of marketing strategy and offers in-depth emphasis on the processes used in marketing to achieve competitive advantage. The course pays special attention to the role of digital marketing tools in informing digital marketing strategy and planning.

Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits

The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows students to integrate their theoretical and conceptual knowledge with the skills and problem-solving techniques required in the workplace. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the workplace.

Prerequisites: minimum of 90 credits and a CGPA of 2.00, Business senior standing, MGMT 101, FINC 101, MRKG 101

The purpose of this course is to teach students about the latest developments in social media marketing research and practice. This will be achieved by presenting a balance of essential theory and practical applications in the field of social media campaigns in the 21st century.

Prerequisites: MRKG 101, MRKG 202, Minimum 60 credits

This course is designed for final year digital marketing and social media students to further their digital marketing knowledge and skills. As they take this course, students will research and present solutions to a real-world digital marketing problem. This course encourages students to think analytically, logically, and creatively to integrate experience and knowledge in real world digital and social media marketing situations.

Prerequisites: MRKG401, Minimum 90 credits

This course reviews the principles, tools, processes, and practices used by managers to understand international markets, cultures, economies and political environments and to achieve competitive advantage in an international setting. Topics covered include globalization, country differences (political, economic, legal, and cultural), global trade and investment, global monetary systems, strategy and structure of international businesses, and international business operations and practices.

Prerequisite: MGMT 205, ECON 102

This course explores the importance of innovation to business success and considers current trends in technology, society, consumer expectations and the workforce. The course includes examination of strategies for enabling innovation and overcoming obstacles to change. The course content also presents the concept of a learning organization in the context of transformational leadership.

Prerequisites: MGMT 205

The purpose of this course is to familiarize students with an evolved definition of integrated marketing communications (IMC) and teach them how to effectively communicate in the business world. It will help students understand the importance of weaving together all marketing activities into one clear message and voice and how communications are produced and transmitted in a digital world. The subject additionally explores advertising and promotions, and the roles of social media, and other marketing tactics to effectively reach consumers.

Prerequisites: MRKG 101

This course aims to provide students with critical knowledge and experience to identify opportunities in proposing and deploying AI solutions to real business scenarios. Having successfully completed the course, students will be able to describe AI and the role it can play to deliver benefits for businesses, identify potential applications of AI in practice, and assess the main capabilities of AI and the core technologies that help deliver them.

Prerequisites: MATH 115, MSYS 101, ENGL 102, minimum 90 credits

This course introduces the fundamentals for starting any business with some empirical guidance on how to use the tools and resources to start a new technology venture that is relevant and can be competitive in the marketplace.

Pre-requisites: None

This course is a survey of the key design elements of publishing content on the World Wide Web. Course content includes processes such as concept development for interactive design works, information design, interface design, interaction design, optimization and integration for the Web, usability, beta-testing, etc., as well as the basic principles of publishing and managing visual content for hypermedia and an interactive portal site. Tools for creating and editing Web projects include browsers, browser helper applications, HTML editors, document management tools and image editors.

Prerequisites: None