Research Summary
Dr. Maryam Almahdi is a Bahraini scholar specializing in digital marketing, social commerce, and digital consumer behavior research. Her current research explores how digital environments shape consumer decision-making, with ongoing projects on impulse buying in the F&B sector, halal marketing practices in Bahrain, and influence and trust in digital ecosystems. She is actively working on several publications, including conceptual papers and empirical studies in digital marketing.
Key Publications
Almahdi, Maryam Husain, et al. “Impulse Buying Behaviors in the Food and Beverage Industry”. Proceedings of ICBT2025. (2025, Expected).
Almahdi, Maryam Husain, et al. “Being socially present in a time of social distancing: investigating the online social learning experiences of teacher-trainees during COVID-19.” Higher Education, Skills and Work-Based Learning 13.4 (2023): 667-681.
Almahdi, Maryam Husain, et al. “In influencers we trust? A model of trust transfer in social media influencer marketing.” Future of organizations and work after the 4th industrial revolution: The role of artificial intelligence, big data, automation, and robotics. Cham: Springer International Publishing, 2022. 159-173.
Almahdi, Maryam Husain. “Social commerce: a concept explication.” European, Asian, Middle Eastern, North African Conference on Management & Information Systems. Cham: Springer International Publishing, 2021.
LINKS
Awards
- Invited Keynote Speaker – ICBT Cardiff 2025 Conference (UK).
- Best Paper Award, EAMMIS Conference (2021).
- Institutional Funding (Ahlia University) for research (2019).
Editorial Roles & Reviewing Activities
- Associate Editor, Journal of Strategic Marketing.
- Session Chair in the International Conference on Business and Technology (ICBT), Cardiff, UK (July 2025).
- Scientific Committee Member in the International Conference on Sustainability and Innovation Processes and Systems (Sustain Bahrain 2025), Bahrain (May 2025)
- Session Chair in the International Conference on Global Economic Revolutions (ICGER), Sharjah, UAE (March 2023).
- Reviewer for the Journal of Business and Socio-economic Development and the Journal of Information, Technology & People.
- Session Chair in the International College of Business and Finance (CBF) Conference, Bahrain (March 2022).
- Session Chair in the International Conference on Business & Technology (ICBT), Istanbul, Turkey (November 2021).
- Session Chair in the International Conference on Global Economic Revolutions (ICGER), Bahrain (September 2021).