Bachelor of Business Administration in Digital Marketing & Social Media

Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.

Program Content

A first-to-market program, this degree offers a unique combination of communication, business and marketing, and visual design modules. You will learn to plan comprehensive social strategies including SEO, content marketing, and digital advertising; analyzing sophisticated data, and innovating online solutions to grow real-world businesses. The marketing elements of this course teach advanced communication and technological skills across a variety of business sectors, combining with engaging and specialized classes like Computer Culture, Consumer Behavior and Fundamentals of Family Business.

Who should apply?

Students who see themselves as innovators and want a dynamic career encompassing all forms of digital media. People who see great marketing campaigns and still think, “I want to do better.” Students who are captivated by what makes a media campaign go viral, how to create unique social content, and what drives sales through multiple digital platforms will be fascinated with this degree.

Program Learning Outcomes

Upon successful completion of the program a graduate will be able to:

1. Demonstrate critical understanding of the principles and concepts of digital and social media marketing, including relevant theories in associated fields of knowledge.

2. Apply appropriate methods of digital and social media marketing research and create effective content and campaigns using industry standard software and platforms.

3. Use qualitative and quantitative methods to analyze current and potential marketing and business-related problems facing an organization and recommend solutions.

4. Demonstrate effective oral and written communication skills, including the ability to develop coherent arguments in the context of the digital and social media marketing environment.

5. Demonstrate the ability to work individually and collaboratively with team members and managers from other core business functions to address marketing and business needs.

6. Demonstrate creativity and innovation in the planning, creation, and implementation of business and marketing strategies.

Program Requirements

Program Name

Total Number of Credits

Bachelor of Business Administration in Digital Marketing & Social Media

125 Credits

Course Information

Career and Learning Progression

Career Progression 

  Graduates of the program can pursue careers in various fields, including:
·       Social Media Marketing Specialist
·       Digital Content Creator
·       Search Engine Optimization Specialist
·       Digital Marketing Analyst
·       E-commerce Manager
·       Creative Director
·       Email Marketing Specialist
They are also equipped with a strong foundation that can help them progress to graduate courses within their field of study.

 Learning Progression

 Graduates holding a BBA in Digital Marketing and Social Media degree at AUBH have the flexibility to navigate various learning pathways in Digital Marketing and Social Media, based on their learned skills, interests, and strengths.

·       Alongside holding the degree offered by the university, they will graduate with a professional degree (i.e., Certified Digital Marketing Associate) resulting from the university’s partnership with the Digital Marketing Institute (DMI).
·       Upon graduation, they have the opportunity to study further to achieve DMI’s next professional certificate, the Certified Digital Marketing Professional qualification.
·       They could also continue building their professional knowledge through a range of other qualifications from various awarding bodies such as the CIM (The Chartered Institute of Marketing) and the IPA (The Institute of Practitioners in Advertising), among others.
·       Students may also choose to pursue post-graduate academic degrees, including an MBA degree (like the one offered by AUBH).
·       They could pursue other master’s degrees in relevant areas of Digital Marketing including  Analytics, Communication, Advertising, and Marketing Intelligence, either locally, regionally, or internationally.