This program aims to provide students with the fundamentals needed to meet the new competitive challenges of the modern engineering design industry, which is in the midst of rapid growth. It also fosters an understanding of the changes in business, industry and government that affect this dynamic sector, making graduates senior level professionals able to lead teams of other engineers.
This two-year program begins with core classes focusing on management; Financial and Managerial Accounting, Project Management, Managing People and Organizations and Strategic Technology Management. After completing core modules, students focus their skills by choosing elective courses in line with specialist areas of interest, for example Product Design & Innovation, or Ethics, Sustainability and Corporate Governance. To complement this, students have the opportunity to complete a thesis that supports their particular learning path, supported by practiced mentors. Graduates of the Master of Science in Engineering Management will be prepared for the next phase of their career, with specialist knowledge of engineering management theories, methods, practices and strategies.
Mid and senior level professionals who are looking to strengthen their credentials as C-Level executives, administrators and consultants. This program is for engineers who are passionate about their work and want to build on their existing portfolio and skillset. Analytical thinkers with a background in engineering theory and principles will have an immediate advantage in this program.
1. Develop an understanding of engineering management theories, methods, practices, and strategies.
2. Gain an in-depth understanding of management practices, organizational behavior, and business improvement methods.
3. Manage resources, apply analytical thought to effectively managing people, finance, and enterprises as an integrated system.
4. Manage across boundaries and evaluate how products can best be designed, configured, and produced.
5. Understand and appreciate the role of engineering on people, the environment, and the generation of wealth.
6. Develop leadership skills, competencies, and knowledge to succeed as a professional engineering manager.
This course focuses on providing students with the foundational knowledge and skills necessary to conduct research in engineering management. The course covers the essential elements of research design, methodology, and data analysis, as well as the ethical considerations involved in conducting research. The course will also introduce students to the various research techniques and tools commonly used in engineering management research.
The American University of Bahrain recognizes the importance
of curricular and non-curricular activities in developing graduate attributes.
Hence, students are required to compile a portfolio of evidence showing their
development throughout their educational journey. The portfolio is expected to
include just a sample of activities that the student considers significant to
his/her learning. The graduation portfolio aims to:
·
Provide an insight into the
student’s personality and areas of interest
·
Showcase the student’s work
and development over time
·
Encourage students to
engage in their wider academic and social context
·
Encourage students to
reflect on their own learning and development
·
Promote AUBH graduates to
employers
In this course students will develop an understanding of the role of accounting in external and internal decision-making. The nature and role of major financial statements will be considered and the accounting conventions underlying the preparation of statements will be examined. Students will learn how to undertake ratio analysis of balance sheets, income statements and cash flow statements and become familiar with key principles of management accounting, including costing and basic investment appraisal techniques.
Prerequisite: None
In this course students will develop an understanding of the critical issues and application of project management. They will look at the tools, techniques and body of knowledge involved in each stage of the project management life cycle, including project initiation, planning, execution, control and closure. They will consider how project management is applicable to all types of organizations and essential to corporate strategy.
Prerequisite: None
This course provides an understanding of the principles of organizational design, specialization, coordination and cooperation and the role of incentives and control. Students will look at the importance of systematic strategic planning processes typical of corporations with separate business units. The managerial importance of information systems, administrative layers and continuous feedback will also be examined.
Prerequisite: None
In this course students will develop an understanding of the importance of linking technology to corporate strategy. Emphasis will be placed on the tools and techniques that will enable managers to develop, implement and manage technology, strategy and innovation at business and corporate levels, taking into consideration the challenges and needs of an evolving economy.
Prerequisite: None
The objective of this course is to develop an understanding of the fundamental management concepts, tools and steps involved in successfully setting up and financing high tech start-ups. The course examines how highly successful tech entrepreneurs have developed technology, and consider the role of intellectual property protection, new product development, commercialization and business plan preparation.
Prerequisite: ENGM 511, ENGM 513
Operations management is the design, operation, and improvement of the systems that create and deliver goods and services. Students will demonstrate mastery level knowledge of concepts and tools in fundamental areas of operations management, including process design and analysis, quality management, inventory management, demand forecasting, sales and operations planning, material requirements planning, lean production, and supply chain management. Students will also develop the ability to perform both quantitative and qualitative analysis of problems and issues in operations management as well as to analyze the ethical consequences of their decisions.
This course focuses on the application of data analytics and statistical methods in engineering management. The course is designed to provide students with the knowledge and skills necessary to analyze data and make informed decisions using various analytical tools and techniques. The course will cover topics such as descriptive and inferential statistics, data visualization, data mining, machine learning, and optimization techniques.
This course requires writing a proposal and preparing a relevant presentation; engaging in literature review, fieldwork / data collection, data management and analysis; writing a structured report / thesis and orally defending it.
The course focuses on the intersection of engineering and sustainable development. The course is designed to provide students with a holistic understanding of sustainable development and its applications in engineering. The course will cover topics such as sustainability principles, life cycle assessment, green engineering, and sustainable design.
The Environmental, Social, and Governance (ESG) course is designed to provide students with a comprehensive understanding of the growing importance of ESG factors in the corporate and investment decision-making processes. ESG considerations have gained significant momentum as businesses, investors, and policymakers recognize the impact of environmental, social, and governance practices on financial performance, sustainability, and societal well-being.
This course aims to demonstrate the importance of new products and services to a business, as well as present an approach to the development of new products and their impact on success / failure. It covers both the analytical and practical management aspects of making product development decisions. It investigates the relation between the theoretical basis of the management of the innovation process (from idea generation to launch) and its practical application.
The aim of this course is to provide an understanding of the way capital markets operate, the methods companies use to raise funds and the techniques companies employ to evaluate investment opportunities and manage financial risks. The course uses case studies for some topics to adopt a practical approach. Mathematical, statistical and spreadsheet models that are used in financial decision-making are also employed.
Leadership is the process by which a person guides and influences others to engage in collective endeavors and achieve common goals. Students will articulate goal-oriented personal leadership vision and develop their personal leadership plan. Throughout the semester, students will work in teams and will be receiving and giving personal feedback from and to their peers. This feedback will be incorporated in their self-evaluation and their personal plan. A before and after assessment will take place at the last meeting and students will present their leadership plan to the class.
The people analytics movement has contributed important insights to help managers become more effective at leading people and making better human-resources (HR) decisions. This course is designed to introduce these insights and the use of data to improve the practice of managing people within organizations. All practices and approaches learned in this course are backed up by robust empirical evidence that has demonstrated their effectiveness. Ethical considerations relating to the use of data about the organization’s workforce will be discussed. Additionally, the course will examine important regional and international legal aspects pertaining to existing work laws and their implications. The course will utilize a variety of methods including lectures, case analyses, class discussions, and hands-on exploration of a variety of data sets.
This course provides a comprehensive coverage of the most widely supervised and unsupervised methods such as logistic regression, k-nearest neighbor, naïve bayes, clustering, neural network, regularization, etc. This course also provides a strong theoretical foundation of predictive analytics and machine learning models in making both classifications and predictions based on big data. Using real world case studies, students learn how to ethically apply and implement suitable techniques using state of the art business analytics software and present the findings effectively.
Career Progression
Graduates of the program can pursue careers in various fields, including:
· Social Media Marketing Specialist
· Digital Content Creator
· Search Engine Optimization Specialist
· Digital Marketing Analyst
· E-commerce Manager
· Creative Director
· Email Marketing Specialist
They are also equipped with a strong foundation that can help them progress to graduate courses within their field of study.
Learning Progression
Graduates holding a BBA in Digital Marketing and Social Media degree at AUBH have the flexibility to navigate various learning pathways in Digital Marketing and Social Media, based on their learned skills, interests, and strengths.
· Alongside holding the degree offered by the university, they will graduate with a professional degree (i.e., Certified Digital Marketing Associate) resulting from the university’s partnership with the Digital Marketing Institute (DMI).
· Upon graduation, they have the opportunity to study further to achieve DMI’s next professional certificate, the Certified Digital Marketing Professional qualification.
· They could also continue building their professional knowledge through a range of other qualifications from various awarding bodies such as the CIM (The Chartered Institute of Marketing) and the IPA (The Institute of Practitioners in Advertising), among others.
· Students may also choose to pursue post-graduate academic degrees, including an MBA degree (like the one offered by AUBH).
· They could pursue other master’s degrees in relevant areas of Digital Marketing including Analytics, Communication, Advertising, and Marketing Intelligence, either locally, regionally, or internationally.
