fbpx

Bachelor of Business Administration in Management

Modern managers at the top of their game do not only lead teams – they are skilled problem-solvers, experts at cost analysis and are able to leverage technology to develop their businesses and impact wider industries. A BBA degree in Management creates a world of opportunity for leadership careers across industry, government, and non-profit organizations, as well as for advanced study.

Program Content

BBA students study a holistic program require analytical, conceptual and strategic problem-solving skills, and can be applied across a range of industry sectors. This professionally-oriented four-year program provides a solid grounding in the entire business ecosystem. It incorporates accounting, business law, macro and micro-economics, marketing, management, strategy and ethics. Following the core programs you will learn to address emerging issues, and to respond with innovation, through focused modules on operations management, HR, cross-cultural development, and international trade and investment. This program also develops entrepreneurship, with family business, managing change and negotiation as key advanced elements. Throughout the program the use of problem analysis, critical thinking, communication skills, and technological skills ensure graduates are work-ready leaders.

Who should apply?

With this four-year undergraduate curriculum, we are cultivating future business leaders who have a strong interest in collaboration and communication, and are able to negotiate any situation skillfully. The ability to self-motivate and self-start will be a bonus, due to the case study and internship elements of this program. Applicants should have strong analytical skills, and an ability to work collaboratively across all levels of an organisation, with an existing eye for business development and team talent opportunities in a company or situation.

Program Learning Outcomes

1. Demonstrate critical knowledge and understanding of a range of contemporary business and management concepts, theories, and issues in the global business environment. [Knowledge: Theoretical Understanding]

2. Demonstrate critical thinking with the ability to assess the policies and actions of an organization against best practice [Knowledge: Practical Application] Page 9 of 96

3. Use qualitative and quantitative methods to analyze current and potential problems facing an organization and recommend possible solutions [Skills: Generic Problem Solving & Analytical Skills; Skills: Communication, ICT and Numeracy]

4. Demonstrate effective oral and written communication skills, including the ability to develop sound and coherent arguments in the context of business through formal or informal presentations and/ or other forms of written communication. [Skills: Communication, ICT and Numeracy]

5. Demonstrate the ability to work professionally, ethically, and effectively individually as well as in a team in familiar and unfamiliar contexts to achieve specific outcomes. [Competence: Autonomy, Responsibility & Context]

6. Demonstrate the ability to collaborate with managers from other core business functions to address organizational needs. [Competence: Autonomy, Responsibility & Context]

Program Requirements

Program Name

Total Number of Credits

Bachelor of Business Administration in Management

125 Credits

Course Information

Career and Learning Progression

Career Progression

Graduates of the program can pursue careers in various fields such as:

  • Business Analyst
  • Back Office Manager
  • Strategic Planning Executive
  • Relationship Manager 
  • Planning Manager
  • Project Manager
  • Production Manager 

They are also prepared with a strong foundation to progress to graduate studies within their field of study.  

Learning Progression:

Graduates holding a BBA in Management from AUBH possess the versatility to explore educational paths within the field, aligning with their individual interests, skills, and strengths. Graduates can acquire various accreditations and qualifications from esteemed institutions such as the Chartered Management Institute (CMI) and the Institute of Leadership (ILM). They are also able to take their education further and pursue post-graduate degrees, including but not limited to: MBA (like the one offered by AUBH), or to specialize in one of many management-related Master’s degrees including Project Management, Management and Economics of Innovation, Management in International Marketing, either locally, regionally, or internationally.