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Bachelor of Arts in Multimedia Design

Designers with capabilities across multimedia have the creative world open to them, with opportunities in graphics, illustration, web, gaming, film and video, social media and photography to name a few. The entire world engages with every aspect of modern life through various forms of media, and the it is the creators behind this imagery, videography and innovative art that we are shaping through our courses. Multimedia is also non-specific by industry, meaning that the skills and knowledge possessed by these versatile designers can offer careers in literally any sector or organization – the sky’s the limit.

Program Content

At the beginning, students are exposed to the role of imagery in culture, along with the ability to translate concepts, subjects, themes or narratives into visual language. Focus is given to today’s computer culture, covering information networks, multimedia environments and design and innovation processes. Each specialization option develops a solid base of multimedia skills and knowledge, encompassing interface design, 2-D animation, video production, web-based design, and digital audio, and hands-on experience with real-world multimedia production.

Budding photographers and videographers have their talent nurtured by learning technical skills and the process and philosophy of the art, moving on to image modification skills. Hand artists will also excel here in learning the translation of their craft to the digital medium. Students also have the choice to undertake an internship in one of our media, advertising, and production houses, preparing them to step into the workplace as ready designers.

With electives offered across business and professional services as well as technology entrepreneurship, designers are well-versed in not only the technical and creative side of their field, but are also given the awareness of how their skills enhance companies and products, enabling them to take on leadership roles in a variety of sectors.

Who should apply?

This four-year undergraduate program gives students the opportunity to specialize in mass communication, production, or advertising, so an interest and knowledge of these industries will be a bonus. If you have a creative flair and excellent visual communication skills, or perhaps an interest or passion for art, then Multimedia Design is for you. Students who possess strong IT skills and have a basic understanding of design software will also have an advantage on this creative program.
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Program Learning Outcomes

Upon successful completion of the program a graduate will be able to:

1. Demonstrate critical understanding of the principles and concepts of digital and social media marketing, including relevant theories in associated fields of knowledge.

2. Apply appropriate methods of digital and social media marketing research and create effective content and campaigns using industry standard software and platforms.

3. Use qualitative and quantitative methods to analyze current and potential marketing and business-related problems facing an organization and recommend solutions.

4. Demonstrate effective oral and written communication skills, including the ability to develop coherent arguments in the context of the digital and social media marketing environment.

5. Demonstrate the ability to work individually and collaboratively with team members and managers from other core business functions to address marketing and business needs.

6. Demonstrate creativity and innovation in the planning, creation, and implementation of business and marketing strategies.

Program Requirements

Program Name

Total Number of Credits

Bachelor of Arts in Multimedia Design

125 Credits

Course Information

Career and Learning Progression

Career Progression

Multimedia design is one of the most dynamic fields, where designers develop and integrate visuals, audio, and videos, to communicate concepts and solve problems.

Upon completion of the program, graduates can work efficiently and successfully in various fields of media and communication; within the creative industry, advertising and more. Possible careers that students might pursue are:

·       Multimedia Design
·       Graphic Design
·       Motion Design
·       Creative Direction
·       Video, Television, Film Production
·       Web Design & Development
·       Photography
·       Animation Design
·       Advertising Design
·       Sound Design

Learning Progression

Upon completion of the Multimedia Design program, graduates will have solid knowledge of the field and will be well-equipped to pursue various academic and professional qualifications. Here is a learning progression that outlines potential steps for graduates:

·       Graduates who wish to enhance their knowledge and skills in multimedia design or any related field can pursue a master’s degree. This advanced program offers specialized coursework, research opportunities, and a deeper exploration of emerging trends and technologies in the field.
·       Graduates may also consider pursuing industry-recognized certifications or short courses in specific areas of multimedia design. These certifications can provide additional credentials and demonstrate expertise in specialized areas such as graphic design software, web development, video editing, or motion graphics.
·       Graduates can gain valuable industry experience by working in entry-level positions related to multimedia design. This hands-on experience will further develop their skills and provide a deeper understanding of industry practices and trends.
·       Depending on graduates’ interests and strengths, they can choose to specialize in a specific career path in multimedia design. For example, they can focus on graphic design, motion design, web design and development, or video and film production. This specialization can lead to more advanced and specialized job roles in their chosen field.
·       As graduates gain more experience in the field, they may have opportunities to advance into leadership and management roles such as creative director, art director, or project manager. These roles involve overseeing design teams, managing projects, and making strategic decisions to drive creative outcomes.
·       Graduates with an entrepreneurial mindset may choose to start their own design studios, freelance businesses, production houses, or creative agencies. This path allows them to apply their skills and knowledge in a self-directed manner, taking on clients and projects that align with their interests and expertise.

Overall, the learning progression for graduates of the Multimedia Design program includes pursuing advanced academic qualifications such as a master’s degree and obtaining industry certifications. Simultaneously, graduates can gain professional experience, specialize in specific career paths, advance into leadership roles, and explore entrepreneurial opportunities. These pathways will enable them to continuously develop their expertise and make significant contributions to the dynamic field of multimedia design.