Why Multimedia Management?
Now, even traditional Investment Banks need creative thinkers to help advance their multimedia platforms and innovate for their clients. The digital world is expanding daily, and artists and other creative talent are finding new ways to express themselves digitally, whether through designing impactful marketing campaigns, or creating the next viral Tik Tok challenge. AUBH’s MA in Multimedia Management gives existing creatives the opportunity to build competencies in media theory and practice while acquiring the managerial skills needed to lead teams of creative people. In addition, students will have the opportunity to develop entrepreneurial skills to be successful media business owners.
Who should apply?
Free thinkers who want to create original concepts, animations and artworks, and want to lead a team. This two-year degree is for anyone who wants to climb higher in the advertising, media, fine art, marketing or public relations fields, or an existing professional looking to shift to a multimedia career. Graduates will explore building both technical and soft skills including: agility; adapting to change; solving challenging problems quickly; building and sustaining customer relationships; and staying current in media tools and resources adaptive to multiple industries. Locally, this could mean creating the next viral video ad, or managing one of Bahrain’s tech start-ups.
This innovative program starts with core classes related to research, leadership and theory in a multimedia environment. After completing the fundamentals, students choose elective classes that suit their own career paths, such as Managing Human Capital and Contemporary Issues in Social Media. From this platform, students have the opportunity to complete an individual thesis with help from experienced mentors. By the time a student completes this degree, they are ready to take on challenging roles across growing industries including advertising, video game design, web design, or television.
This degree program is planned to be offered in the 2021-2022 academic year, subject to HEC approval.*
|Program name||Total Number of Credits|
|Master of Arts in Multimedia Management*||
Students pursuing an MA in Multimedia Management must complete a minimum of 9 elective credits. Students are to choose three electives from the following list, with two electives in one College discipline (Design DSGN or Business MGMT, HRMT) and one elective in the other College (Design DSGN or Business MGMT, HRMT).