November 17, 2024 – The American University of Bahrain (AUBH) announced its role as an academic partner at the ‘Athar Saudi Festival of Creativity’, held on November 5-6, 2024, at the Crowne Plaza RDC Hotel & Convention Center in Riyadh. This collaboration highlighted AUBH’s commitment to fostering innovation and excellence in creative fields, particularly in digital marketing and social media.
A selection of 20 talented students from AUBH’s Bachelor of Digital Marketing & Social Media program participated in the festival, engaging with industry leaders, attending workshops, and gaining valuable insights into the latest trends in the creative landscape. The festival provided a unique platform for students to network, collaborate, and learn from some of the brightest minds in the field.
The Saudi Festival of Creativity (ATHAR) 2024 is recognized as the largest gathering of the creative marketing industry in the Kingdom of Saudi Arabia. It serves as a premier platform for knowledge exchange and networking among industry leaders and innovation experts from Saudi Arabia and beyond.
Designed to support the rapid advancements in the creative marketing sector within Saudi Arabia, the festival featured a diverse range of activities, including panel discussions with Chief Creative Officers from leading global brands, as well as specialized speaker sessions and masterclasses on key topics such as artificial intelligence, sports marketing, and gaming. Additionally, the event offered training programs for emerging talents and educational academies focused on nurturing the next generation of creatives in the Kingdom. The participation of AUBH students not only enriched their educational experience but also contributed to the festival’s dynamic atmosphere.
“Being part of the Athar Festival allows us to put our students at the forefront of industry advancements,” said Dr. Bradley J. Cook, President of AUBH. “This partnership emphasizes our role as a leading talent generator, empowering students with the knowledge and experience they need to thrive in a competitive market. It’s an incredible opportunity for our students to immerse themselves in real-world scenarios, learn from industry pioneers, and gain insights that can only be acquired through direct engagement with leading experts.”
AUBH provides its students with unparalleled opportunities for growth and development. Through partnerships such as the Athar Festival, students gain access to real-world experiences, expert mentorship, and the chance to showcase their talents on a prominent stage. This commitment to experiential learning ensures that AUBH graduates are not only well-prepared for their careers but also set to make significant contributions to the creative industry.