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Bachelor of Business Administration in Digital Marketing & Social Media

Digital marketing is now the driving force behind many businesses. Companies are now hiring marketeers with digital capabilities as their first priority, with the recent shift to online working making them in high demand. People who think in big, bold colors with ambitious ideas love the limitless potential of a socially-driven career. It is a versatile path that requires creativity, market analysis skills and real-time response.

Program Content

The BBA in Digital Marketing and Social Media offers a comprehensive blend of general education, business fundamentals, and specialized marketing courses. Students build a solid foundation in business and management before progressing  to advanced digital marketing areas such as consumer behavior, online marketing channels, online marketing analytics, social media campaigns, and marketing strategy. The program emphasizes practical learning through internships, shadowing programs, and a final capstone project. Students also gain hands-on experience by working on projects with real-life clients and earn professional micro[1]credentials, ensuring they graduate with both academic knowledge and industry[1]recognized skills. Alongside this, students have the opportunity to develop digital and marketing expertise in areas like web design, artificial intelligence for business, and integrated marketing communications, preparing them for the fast-evolving digital economy.

Who should apply?

This program is ideal for students who are passionate about creativity, technology, and marketing strategy. It suits individuals interested in pursuing careers in digital marketing, social media management, branding, research-driven decision-making,
or entrepreneurship. Applicants should be eager to explore how marketing integrates with digital tools and platforms, and be motivated to engage in hands-on projects, research, presentations, and real-world internships. Whether you are aiming to work in global corporations, dynamic startups, or your own business venture, this program equips you with the knowledge and practical experience to thrive in the digital marketing and social media landscape.

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Program Learning Outcomes

Upon successful completion of the program a graduate will be able to:

1. Demonstrate critical understanding of the principles and concepts of business, marketing, and digital marketing, including relevant theories in associated fields of knowledge. [Knowledge: Theoretical Understanding]

2. Apply appropriate methods of business, marketing, and digital marketing research and practice and create effective content, materials, and campaigns using industry standard software and tools. [Knowledge: Practical Application]

3. Use qualitative and quantitative methods to analyze current and potential marketing and business-related problems facing an organization and recommend solutions. [Skills: Generic Problem Solving & Analytical Skills]

4.Demonstrate effective oral and written communication skills, including the ability to develop coherent arguments in the context of the business, marketing, and digital marketing environment. [Skills: Communication, ICT and Numeracy, Skills: Generic Problem Solving & Analytical Skills]

5. Demonstrate the ability to work individually and collaboratively with team members and managers from core business functions to address marketing and business needs. [Skills: Communication, ICT and Numeracy, Competence: Autonomy, Responsibility & Context]

6. Demonstrate creativity and innovation in the planning, creation and implementation of business and marketing strategies. [Competence: Autonomy, Responsibility & Context

Program Requirements

Program Name

Total Number of Credits

Bachelor of Business Administration in Digital Marketing & Social Media

125 Credits

Course Information

Career and Learning Progression

Career Progression 

  Graduates of the program can pursue careers in various fields, including:
·       Social Media Marketing Specialist
·       Digital Content Creator
·       Search Engine Optimization Specialist
·       Digital Marketing Analyst
·       E-commerce Manager
·       Creative Director
·       Email Marketing Specialist
They are also equipped with a strong foundation that can help them progress to graduate courses within their field of study.

 Learning Progression

 Graduates holding a BBA in Digital Marketing and Social Media degree at AUBH have the flexibility to navigate various learning pathways in Digital Marketing and Social Media, based on their learned skills, interests, and strengths.

·       Alongside holding the degree offered by the university, they will graduate with a professional degree (i.e., Certified Digital Marketing Associate) resulting from the university’s partnership with the Digital Marketing Institute (DMI).
·       Upon graduation, they have the opportunity to study further to achieve DMI’s next professional certificate, the Certified Digital Marketing Professional qualification.
·       They could also continue building their professional knowledge through a range of other qualifications from various awarding bodies such as the CIM (The Chartered Institute of Marketing) and the IPA (The Institute of Practitioners in Advertising), among others.
·       Students may also choose to pursue post-graduate academic degrees, including an MBA degree (like the one offered by AUBH).
·       They could pursue other master’s degrees in relevant areas of Digital Marketing including  Analytics, Communication, Advertising, and Marketing Intelligence, either locally, regionally, or internationally.